Surrogacy in Canada: A New Era with Willow Roots Fertility Consulting

Surrogacy in Canada has long been guided by values of compassion, community, and altruism. Canadian laws are unique in that they support altruistic surrogacy—meaning surrogates cannot be paid for carrying a child, only reimbursed for expenses. This ensures that the heart of surrogacy in Canada remains focused on the spirit of helping others create a family.

While the Canadian surrogacy community has thrived on goodwill and strong relationships, hopeful parents and surrogates alike have often found themselves overwhelmed by unclear processes, long wait times, and inconsistent support. For years, families have had to navigate emotional journeys with limited guidance, unclear expectations, and a lack of personalized, trauma-informed care.

That’s why Willow Roots Fertility Consulting was born.

At Willow Roots, we believe that hopeful parents and surrogates deserve more—more transparency, more compassion, and more dedicated support at every stage of the process. Our mission is to set a new industry standard, where ethical practices, organic connection, and honest communication are the cornerstones of every experience.

Here’s how Willow Roots is changing the game:

• Smaller, More Personalized Caseloads:
  We limit the number of hopeful parents we work with at one time, ensuring every client gets the attention, care, and communication they deserve. No long waits. No feeling lost in the system.

• Trauma-Informed Support:
  We recognize that fertility struggles and surrogacies come with emotional complexity. Our team brings over 9 years of experience, offering sensitive, informed care to support each client’s emotional well-being.

• Full-Spectrum Services:
  Willow Roots doesn’t just introduce surrogates and hopeful parents—we guide you through every aspect of your fertility journey, whether you’re navigating IVF, IUI, traditional conception support (TIC), or surrogacy. We even help you understand financial processes and reimbursement guidelines clearly and ethically.

• Ethical and Organic Practices:
  We hold ourselves to the highest ethical standards, fostering honest, authentic relationships between hopeful parents and surrogates. We never guarantee a baby—but we always guarantee compassionate support and expert guidance.

• Transparency and Advocacy:
  At Willow Roots, you’ll never be left wondering what’s next. We advocate fiercely for our clients, ensuring that every party involved understands their rights, their options, and their next steps.

Rooted in Experience, Growing Toward Change

Our team’s personal and professional experiences have shaped Willow Roots into what it is: a safe space where families are grown, dreams are nurtured, and everyone is treated with dignity and respect. We know the industry can do better—and we’re here to lead that change.

Whether you're a hopeful parent ready to begin your path to parenthood or a surrogate looking to help grow a family, Willow Roots is ready to walk beside you—every step of the way.

At Willow Roots, we don’t just help create families—we grow hope.

Becoming a Surrogate in Canada: Empowering, Ethical and Fully Supported by Willow Roots

There’s something extraordinary about the decision to become a surrogate. It’s a choice rooted in compassion, selflessness, and an unwavering desire to help others experience the joy of parenthood. In Canada, where surrogacy is based on altruism rather than profit, this act of generosity carries even deeper meaning.

At Willow Roots Fertility Consulting, we’re here to support surrogates like you—every step of the way—with personalized guidance, transparency, and care that honours your gift.

Why Choose Surrogacy?

Surrogacy is about more than carrying a baby—it’s about carrying hope. For individuals and couples facing infertility, your willingness to help can mean the difference between a dream deferred and a dream fulfilled.

Surrogates often describe the experience as one of the most empowering, purpose-filled things they've ever done. Knowing you played a part in helping someone grow their family is a feeling that stays with you forever.

What About Reimbursement?

Canadian surrogacy law allows for altruistic surrogacy—this means surrogates cannot be paid for carrying a child, but they can (and should) be fully reimbursed for every legitimate expense related to the pregnancy. This includes:

• Maternity clothing

• Medications and supplements

• Travel for appointments

• Lost wages

• Childcare and housekeeping support during medical recovery

• And much more

At Willow Roots, we’ll walk you through exactly what can be reimbursed and ensure your expenses are handled with clarity, fairness, and respect. You’ll never be left guessing what’s covered—we’re here to advocate for you.

Supported Every Step of the Way

Our name says it all—at Willow Roots, we believe in deep support, grounded values, and organic connections. As a surrogate in our program, you’re not just a name on a list. You’re part of something meaningful.

We offer:

• One-on-one guidance through every stage—from matching to postpartum

• Trauma-informed care that puts your emotional well-being first

• Community and connection with other surrogates (you’re never alone!)

• Complete transparency around expectations, timelines, and reimbursements

• A team that truly gets it—we’ve been surrogates, case specialists, and advocates ourselves

We facilitate introductions only with hopeful parents who align with your values, preferences, and comfort levels. No pressure. No fast-tracking. Just genuine, respectful connection.

You’re the Heart of the Journey

At Willow Roots, we believe surrogates are the heart of the surrogacy experience—and we treat you that way. Without you, none of this would be possible. And that’s why we promise to protect your experience, honour your role, and make sure you feel empowered and appreciated from beginning to end.

If you’ve been thinking about becoming a surrogate, we’d love to meet you.
Reach out to learn more, ask your questions, or begin your journey with a team that has your back, always.

Connect with us now!

You’re not just helping to grow families—you’re growing hope.

Surrogacy in Canada: Why Willow Roots Is the Right Choice for Hopeful Parents

Embarking on a surrogacy is one of the most emotional and meaningful decisions you can make. Whether you’ve walked a long road through infertility or are beginning your family-building journey as an LGBTQ+ couple or single parent, you deserve a path that is rooted in compassion, clarity, and unwavering support.

At Willow Roots Fertility Consulting, we’re redefining how Hopeful Parents are cared for in Canada’s surrogacy landscape—through ethical guidance, trauma-informed support, and a deeply inclusive approach that ensures you always have a choice.

Inclusive by Design

Every family looks different, and we believe every Hopeful Parent has the right to build the family of their dreams—regardless of relationship status, gender, sexuality, or cultural background.

At Willow Roots, we proudly support:

• LGBTQ+ individuals and couples

• Single Hopeful Parents

• Married or unmarried couples

• Hopeful Parents from all walks of life

We believe family is love, and our role is to support your unique path—without bias, without gatekeeping, and without delay.

Your Right to Choose

This is your journey—and your choices matter. From the type of surrogate you’d like to match with, to your comfort level with contact and shared values, you have a voice in every decision.

We never pressure Hopeful Parents into introductions or relationships that don’t feel right. Instead, we take the time to understand your goals and only present surrogates who align with your values and vision. You’re encouraged to ask questions, express preferences, and make educated, empowered choices every step of the way.

Honesty. Transparency. Always.

Surrogacy is complex—but it shouldn’t feel confusing. At Willow Roots, we believe that honest, transparent communication isn’t optional—it’s essential.

From day one, you’ll receive:

• Clear, realistic timelines (no false promises)

• Upfront education about costs, risks, legalities, and next steps

• Consistent communication—you’ll never be left wondering where things stand

• Ongoing support from a small, experienced team who knows your name, your story, and your goals

We never guarantee a baby—but we do guarantee that you’ll be supported with integrity and compassion through every stage of your journey.

Rooted in Experience, Growing With You

With over 9 years of experience supporting thousands of Hopeful Parents and surrogates, our team brings both professional expertise and lived experience to the table. We’ve seen what works, what doesn’t, and what’s needed—and Willow Roots was built to fill the gaps with care that’s ethical, personalized, and deeply human.

We keep our caseloads small on purpose. It allows us to focus on you—your needs, your match, your timeline. You won’t be a number here. You’ll be a part of a community that truly sees and supports you.

Ready to Start?

If you’re looking for a surrogacy agency that puts honesty over hype, relationships over rush, and people over process, you’ve found the right place.

At Willow Roots, we don’t just help build families—we walk alongside you as yours grows.

Apply today!

Let’s grow something beautiful—together.

Andrea - Why I Became a Surrogate – and How It Inspired Me to Do More!

Building families with compassion, transparency, and love.

When I first became a surrogate, I didn't know exactly what the journey would look like—I just knew that I wanted to help someone become a parent.

Over the course of two journeys, I carried two babies for two incredible families. These weren't just "intended parents." They were people who had spent years waiting, dreaming, walking through loss—but most importantly, they were unwavering in their goal of becoming parents. They became my friends and my extended family.

I was able to walk alongside them—through every high and low—sharing, learning, and being vulnerable with one another. The time we spent getting to know one another changed me in ways I'm still uncovering. It's an experience that changed the way I see love, connection, and purpose.

Both of my journeys were full of beauty, but they weren't without challenges. I faced setbacks, unexpected roadblocks, and even a late-term loss. Nothing prepares you for moments like that. But through it all, I held onto the belief that my heart had the space—space to be open, patient, strong, and willing. I always knew that this was something I could do and, more importantly, something I wanted to do.

Becoming a surrogate didn't just allow me to help people become parents—it helped entire families. I got to witness grandparents meet their grandchild for the first time, watch siblings become aunts and uncles, and see love expand in every direction. That ripple is why I believe in this work.

After my first experience as a surrogate, I took a job at a surrogacy agency. I wanted to support others going through this same life-changing process. But over time, I saw how things could be done differently—better. I saw gaps. I saw how easily things could become transactional when they should have been personal. And I knew, in my gut, that there had to be a better way.

That's why Willow Roots Fertility Consulting was born.

Together with my dear friend and now business partner—someone who shares my values, vision, and lived experience—we created Willow Roots with a mission to do things differently. We built the agency we wished had existed during our own journeys: one grounded in honesty, ethics, and deep care.

At Willow Roots, we believe in connection before contracts. In listening before planning. In showing up not just when things go smoothly, but especially when they don't. We support all families - LGBTQ+ parents, single parents, and those in traditional and non-traditional family structures—because love makes a family, and everyone deserves the chance to build theirs.

We also advocate fiercely for surrogates. I know what it feels like to carry a child for someone else. I know the emotions, the physical toll, the vulnerability. And I know how critical it is to feel respected, empowered, and supported. Willow Roots is more than a consulting agency—it's a community. A space where real stories matter, and where every journey is met with care, honesty, and respect.

This work is deeply personal to me, and I’m grateful to walk alongside others as they build the families they’ve dreamed of.